OpenAI launched Businesses in ChatGPT in beta on November 10, giving companies a way to manage their presence inside the assistant and, for some, offer a dedicated customer conversation.
Through Business Hub, verified businesses can update their details and provide product feeds with current prices and availability. Eligible companies in countries where ChatGPT operates can claim a profile.
Business Agents have a narrower launch: eligible ecommerce and online service businesses in the United States. Users can choose to open an agent from a business profile. OpenAI says these exchanges are labeled and separate from the original ChatGPT conversation and its independent answers.
The distinction matters for users assessing whose interests an answer represents. OpenAI’s Business Agents Policy requires agents to identify themselves as AI representing a business. Verification alone does not guarantee access, and agents must not impersonate independent advisers or collect unnecessary sensitive information.
Business Hub also provides aggregated engagement metrics. OpenAI says businesses do not receive users’ conversations or agent chats, and reporting requires minimum activity thresholds. Companies considering the beta should check eligibility before planning an agent rollout.
